Getting your message in front of journalists, bloggers and influencers with Sue Papdoulis
The media world is rapidly moving online – and this presents some exciting new opportunities for business owners to get more exposure than ever before.
Getting your message in front of your target market now means a mix of working with journalists, bloggers and influencers.
Never worked with a blogger to get free promotion for your business? Not sure what an influencer is? Never worked with a journalist in traditional media?
Learn from journalist and publicity expert Sue Papadoulis who’ll show you how to access publicity in the media to get more clients and sales.
You will learn:
- What a journalist is looking for. How they source stories from business owners for exposure on TV, radio, digital news services and magazines.
- The importance of working with bloggers – who are they, how can they help you, and how do you approach them
- The rise of the ‘influencer’ – what is an influencer, how do they promote businesses, and how do you get them to promote you
- The value of ‘opinion pieces’ in news – what are they, who wants them, how to get yours published
Sue is always keen to present the material that the group finds most useful. To that end, she creates a quick 2 minute questionnaire for attendees to complete. This is so Sue can customise her presentation to suit the group. This is an incredible opportunity to dig deep into strategies around getting publicity, and I’m very grateful that Sue is willing to go the extra mile.
Sue’s web site http://publicityforprofit.com.au/